Founder: Mark Upham
Originally from England, Mark Upham has been dedicated to British motorcycles since 1975, turning his passion into a lifelong profession
1977
Mark opened his first motorcycle shop in the UK.
1988
Became the No. 1 Triumph Dealer in England.
1990
Became the Leading Ducati Dealer in Southern England, operating three dealerships
1992-1994
Managed the Motor Vehicle Department for Phillips Auctioneers in New Bond Street, London.
1993
First Trip to Austria
1996
Founded British Only Austria in Pettenbach-Dürndorf.
1998
Launched the first company website.
2000
Relocated the business to the farm at Pühret 1, Pettenbach, with approximately 1,000 m² of showroom and storage space.
2000
Together, he and his wife Christine launched the company's first online shop.
2007
New company website goes online.
2008
Mark Upham acquires Brough Superior Motorcycles.
2009
Expanded inventory and presented at Pebble Beach, USA, for the first time.
2010
Further expansion of inventory and second exhibition at Pebble Beach, USA.
2011
Set the first AMA record with a Brough Superior at the Bonneville Salt Flats.
2012
Further expansion of the company website and online presence.
2013
Set two World Records and four AMA Records at the Bonneville Salt Flats.
2020
Launched the new Pick & Pay online shop
